The Homage to the Hammer

     Today we launched a product we've had under development for a few months now, the Hammer Rosary. We're super proud of it (I personally wear one every day) and really believe that you'll love it too. With this launch, I want to explain the reasoning behind it all from how Kendrick Lamar inspired the concept to what that concept means and how we got it to be a sellable product.



     When Kendrick Lamar released "DAMN." I actually didn't care for it too much (still kinda don't, but that's not important). I was on probably playthrough 5 or 6, trying really hard to get in to it when I heard the line "I'll put faith over riches, I'll put work over bitches" in the song "PRIDE" and immedately had an idea. I aligned myself with that statement so much, I had to do something with it. 

    I've always been a creator. Since a little kid I've been drawing and playing with LEGO sets. I've tried my hand at as many mediums as I can think of from my preferred illustration, to video, to music, to sculpture and everything in between. Graphic Design and Illustration have always been at the forefront for me, but as long as I'm creating, I'm happy. Even now, I don't do as much art lately, but I've created this business and to me this is one of the most enjoyable forms of creation there is. 

     Creating has always been much more than just a hobby for me. It's always been my lifeblood. If I'm not creating, I'm not living. That can be said for most of you reading this, too, I'm sure. 

     It's a huge trend right now to have "side hustle", or to work suicidal hours on your passions. I'm guilty of it, too. I work anywhere from 10 to 18 hour days pretty regularly. I'm never satisfied. I always want more, and the only way to get more is through hard work and determination. 

     Thus the Hammer motif is born. Because PRIDE is a rap song, my first thought was to reference the hip-hop culture at one of the most recognizable levels I can. The first image that popped in to my mind was Drake's 6 GOD hands. I decided to mock drake and exalt Kendrick with an image of praying hands where instead of a cross, it was a hammer on a rosary. Put faith over riches, put work over bitches. 


     I took to drawing and came up with the illustration featured on our "Worship The Work" tee. After a few weeks I had the thought of "it'd be so cool if we had actual hammer rosaries", and ironically the same day I thought of that, Chase said the same thing. So there it is, the Hammer motif is born. We're celebrating creation and work ethic. We're dorning oursleves with pride in our art or craft and showing the world what we're about. 

     Something I love so much about the hammer is that it applies to so many people. White collar, blue collar, working class, artists, anyone proud of their work. 



      Now we had to make the thing. Simple, right? Order some chain, get some pendants made, link them together with some wire, paint it all, and we're good. I had it all planned out and it would take no effort, and they'd be cheap!

     Holy shit I couldn't've been more wrong. Here's a bulleted list of everything that didn't go right:

  • I ordered a heavy gunmetal chain assuming it would be durable and easy to fasten to. Nope, the links weren't soldered, so if you tugged on the necklace too hard, links would break all over the place.
  • "Hammer pendants are probably easy to find?" he thought, realizing that nobody makes pendants the size of rosary crosses. Guess who had to find a specialty pendant manufacturer?
  • I couldn't get the hammers made in black, so I decided I'd just paint them with matte black paint. A little sanding seemed like it would score the metal enough to hold the paint. Turns out, paint only stays on metal for about a week before flaking off.
  • I figured some simple ring clamps would work to hold it together, until finding out the hard way on my fourth prototype that they had the same issue as the chain did, they just popped open if you tugged on it wrong. Have fun getting out of the car with a necklace in-tact.

     I went through about 10 versions of necklaces to get to where we are now. The process became much more complicated and the product became much more expensive to produce. However, I've always touted quality > price. Though these do cost us a lot to make, it allows us to provide a premium product that we and many of our peers really believe in. 

     The hammer rosary is, ironically, symbolic of itself. Every time I wear mine I know how much work it took to get it around my neck and to look exactly how I wanted it to, and that makes me so much happier to show it off. 


If you want to pick one up, act fast. We only have a few of these made, and they'll take a while to restock since I have to special order eveything and then hand-assemble them.


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